Welcome to a friendlier internet

Your product,
with a personality.

Forget cold tooltips. Tiny pixel critters live inside your app — they walk to the right button, point it out, and explain it in their own voice. Onboarding becomes a moment people look forward to.

Loved by indie hackers, portfolio nerds & SaaS teams
app.your-saas.com
Projects
All your work, one tidy shelf.
New project
draft
live
v2
Hello, Maya
3 of 5 steps complete
Publish ▸
Hey! Click "New project" to start ✦
tooltips are dead say hi to Pepper your product, with a personality onboarding people remember tooltips are dead say hi to Pepper your product, with a personality onboarding people remember
A small change. A big difference.

It's the same step.
One feels like homework.
The other feels like a friend.

Before · the tooltip

"Click here to continue."

A blue rectangle floats over your face. There's an X. You hit X. The tour ends. You learn nothing.

× Click here to continue your onboarding.
74%
skip rate
0
smiles raised
After · the critter

"Hey! Try this one — you'll love it."

A tiny friend hops in, waddles to the button, points, and explains. You smile. You click. You remember.

Save
Hey! Try this — it's my favourite.
+34%
activation
smiles raised
Meet the residents

Six critters,
each with a vibe.

Pick the personality that matches your product — or the one that matches you. They each have their own walk, their own voice, and their own particle effects. Hover them to see them get excited.

Pepper
Friendly Pig · The OG

Warm, encouraging, celebrates every small win. Perfect for portfolios, B2C, and places that need a hug.

"Hey! Nice work — you're crushing it 🎉"
Faye
Sparkly Fairy · Pure energy

Fluttery and full of magic. Leaves a sparkle trail. Great for creative tools, design apps, and Friday energy.

"Ooh! Click the sparkly button! ✨"
Brixley
Methodical Hedgehog · Steady

Never rushes. Walks you through edge cases without making you feel slow. Best for serious B2B SaaS.

"Step three. Note the toggle on the left."
Flint
Hyped Fox · The hype machine

Runs everywhere. Uses exclamation points like punctuation. Perfect for game-y, energetic, "go go go" apps.

"YO!! Smash that button!! LET'S GO!!"
Chip
Precision Robot · Numbered

Step one. Step two. Step three. No fluff, no filler — just the facts. The dev-tool dream.

"Step 4 of 7. Click 'Deploy'. Confirm?"
Mox
Wise Wizard · Slightly cryptic

Arrives in a puff of stars. Speaks in riddles, ultimately helpful. For premium UX and "wow" moments.

"Ah, traveller... seek the menu in the corner."
How it works

From zero to welcomed in under five minutes.

<script src="…">
01

Drop one tag

Paste a single <script> tag, or npm i @critter/sdk. That's it. No frameworks fight you.

point · click
02

Click your app

Open your site in our visual builder. Click the buttons your critter should explain. Done — selectors auto-captured.

03

Pick a critter

Choose Pepper, Faye, Brixley, Flint, Chip or Mox — or describe your own ("a chill astronaut cat") and we'll generate it.

04

Ship & measure

Hit publish. Watch funnels fill up. A/B test characters and dialogue. See activation lift in real time.

Where they live

A critter for every corner of the web.

These tiny demos run live, right here. Nothing pre-recorded. Hover them. They wave back.

✦ For Portfolios

Faye is your tour guide.

Recruiters land on your portfolio. A fairy hops in, waves, and walks them through your best work. They remember you.

project
★ featured
about · contact · resume
Look here ✨
✦ For SaaS

Chip handles activation.

Numbered steps, zero filler. Guides new users to their first "aha" moment without making them read a manual.

▸ getting started · 2 of 4
Step 2: click here
✦ For Launches

Flint hypes new features.

Just shipped something? Send Flint to users who haven't tried it yet. They'll click. He's contagious.

NEW!!
Plans

Adopt a critter.
It pays for itself.

Start free. Scale when you're ready. No surprise overages, no "talk to sales" walls until you're enormous.

Sprout
$0/forever
For your portfolio & side projects.
  • 1 project · 500 MAU
  • All 6 base critters
  • Click-to-build tours
  • Basic analytics
  • AI auto-tour generation
Start free
most popular
Grove
$49/month
For growing teams & serious builders.
  • 10 projects · 25k MAU
  • All critters + custom palettes
  • AI agent (50 tours / mo)
  • A/B testing & segments
  • Priority support
Start 14-day trial
Forest
Custom
For agencies & large teams.
  • Unlimited everything
  • Custom branded critters
  • White-label SDK
  • SSO / SAML
  • Dedicated success manager
Talk to us
Curious?

Things people ask before moving in.

Won't this be annoying like Clippy?+

Clippy was uncanny, intrusive, and always wrong. Critters are opt-in, only appear when you call them, and explain things they actually know about (because you built the tour). They're more like a friendly receptionist than a haunted paperclip.

How big is the SDK?+

~22kb gzipped. Lazy-loaded by default. It won't slow your site down — and characters only render once you actually start a tour.

Will tours break when I redesign my UI?+

Use data-critter-step attributes for the steps that matter — they survive any refactor. Critter also supports CSS selectors and AI-resolved natural-language targets ("the blue Save button in the top right").

Can I match a critter to my brand?+

Re-color any of the six base critters, or describe a new one ("a cheerful astronaut cat with a red scarf") and we'll generate the sprite, palette, and voice.

Does it work with React / Vue / Svelte?+

Yes — official wrappers for React, Vue, Angular, Svelte, Next.js and Remix. Or just drop the script tag into vanilla HTML. The SDK is framework-agnostic underneath.

Your move

Stop training users.
Hand them a friend.

Six critters. One drop-in SDK. Hours of saved support tickets. A product people quietly enjoy using.

No credit card · Free forever for hobbyists · Setup in 5 min